TikTok has proven that with over 1.65 billion downloads so far, which shows no signs of decline. This is the world’s sixth-largest social network, surpassing Snapchat, Twitter, and Pinterest. There are still many creative videos on Tik Tok. In this article, we will discuss the innovative video in Tik Tok.
With such statistics and figures, it’s time for you to use Tik Tok. Especially if it wants your brand name, attract a younger audience through innovative videos on TikTok because 69% of TikTok users are between 16 and 24 years old.
How do you get started? Below we have nine creative video ideas on Tik Tok.
Create a hashtag challenge with a branding goal
As with other social platforms, hashtags are central to searching and sorting content on TikTok. But hashtag challenges are prevalent on this platform.
As part of a campaign or viral trend, challenges use specific hashtags to encourage users to create innovative videos on Tik Tok on a topic. If TikTok existed in 2015. You’ve seen a lot of hashtagged videos with #IceBucketChallenge.
Several companies have used branding hashtag challenges to significant effect. But the current champion is Chipotle. They’re using National Avocado Day (also known as July 31, 2019) to launch the #GuacDance hashtag challenge on TikTok.
Avocado lovers shared their favorite dance using the Guacamole song from Dr. Jean’s Children’s Entertainment with the hashtag #GuacDance. Is it simple enough? This resulted in an astonishing production of 250,000 films—a testament to the worldwide interest in guac.
To learn about the famous and popular Tik Tok songs, refer to our article to create a creative video.
During the six-day challenge, Chipotle also saw 430 million videos with the #GuacDance hashtag. This translated into actual sales as well. As a result of the challenge, Chipotle served more than 800,000 sides of guacamole in one day.
A few things you can learn from the success of #GuacDance:
Consider the challenge manageable. Guacamole is a song that is familiar to everyone. And its basic dance is simple—no excellent dance skills are required.
Be fun. What do people like most about your brand? A challenge targeting your most popular products, qualities, or promotions will likely succeed. Customer research can help here.
Have a goal in mind. Are you trying to route your orders like Chipotle? Raise brand awareness? Be clear about what you want to achieve. So you can measure your impact.
Share an instructional video.
TikTok is only for entertainment content. You’re mistaken. This platform is fantastic for sharing informative content in an easily digestible format.
Some doctors have built large audiences by making videos about timely topics like the coronavirus and vaping. Dr. Danielle Jones, known as MamaDoctorJones, has received over six million views with her videos on vaginal discharge.
TikTok is an excellent place for doctors like Jones to reach teens and adults. Who needs this information? And they may have needed to trust healthcare providers to talk.
Businesses with a position of social culture have an opportunity to convey their messages. Misinformation is widespread in social networks. And it is essential to deal with it in conversations.
Partnership with influencers
Working with an influencer on TikTok allows you to connect with their audience. And benefit from their creativity and unique style.
For example, Mucinex (yes, the same thing you take when you have a cold!) partnered with several influencers on a #TooSickToBeSick campaign. This campaign was held at the end of October. It conveys that a seasonal illness doesn’t have to ruin your Halloween fun. (Although with Corona conditions, we now definitely say “stay at home”).
Each video included a sponsored hashtag and a # tag to indicate that they were part of an influencer marketing campaign.
There are several ways to engage with influencers on TikTok, including:
Account takeover: In this method, you allow a TikTok influencer to post content directly from your account. Typically, content is promoted through your budget and the influencer’s account.
Hashtag Challenge: Partner with influencers to promote your brand’s hashtag challenge to your audience.
Endorsements as part of a campaign (like Mucinex) or a product review: Use influencers to promote your brand or product on your channel.
Here are some tips for working with influencers on TikTok.
Find an influencer that matches your goals. And do more than partner with the biggest influencer you can find. Ensure you’re working with someone who aligns with your values and audience. Do your research thoroughly. To ensure their suitability. And build a foundation of trust and respect.
Original Influencers are valuable because they have an authentic voice that their audience loves and respects. To be an effective partner, you must allow them creative freedom in the content they create for or with your brand. Come up with a plan together, but be moderate.
Measure the effects to have a benchmark. As with any aspect of your social strategy, you have an essential goal. Track the outcome of your influencer engagement, whether it’s sales, audience growth, or campaign participation, to measure your success.
In case you need to know who influencers are. Or you want to become an influencer yourself. Refer to the article on who is an influencer and how to become an influencer.
Celebrate special occasions with a creative video focused on Tik Tok
TikTok celebrated International Women’s Day (March 8) with the hashtag #SheCanDoIt to celebrate female creators.
The occasion was a springboard for accounts focused on women’s rights and history to be in the spotlight, like Herstory Talking, which celebrates prominent women of past eras.
UN Women, a global non-profit organization for women’s rights, also used International Women’s Day to generate more than 400,000 views on its #GenerationEquality campaign.
Not every day, TikTok users look for serious videos about gender equality. But on International Women’s Day, UN Women and Herstory Talking had the right opportunity to share important and timely content.
Every brand should keep track of upcoming events and holidays. Especially those that have a special relationship with their products and brand story.
Your social media content calendar can help. Plan for those times. So that you take advantage of every opportunity to attract the audience’s attention.
Create a tutorial
Today’s teenagers can make serious investments thanks to the spread of many beauty tutorials on social networks.
But this is not only limited to the field of beauty. Various pieces of training are often present on social media. Everyone wants to learn something new, especially if you can break it down into 60 seconds or less.
Quick cooking tutorials are also popular on TikTok. People often promote their YouTube channel, where they provide recipes in more detail.
Fitness is another fascinating topic on TikTok, with many tips and ideas related to exercise.
Everything your brand does. You can find a way to make a creative video on Tik Tok about your brand’s field of work.
Cover current events
A lot of things that go viral only live on TikTok and die. But the outside world is also influential. Pop culture and breaking news permeate this system. TikTok is where this news starts a new life.
The Washington Post is particularly adept at turning topical events into TikTok videos. After all, current events are their brand. By finding ways to turn these topics into engaging video content, the newspaper has amassed over 390,000 TikTok followers.
But they have also tackled the coronavirus epidemic with films about hand hygiene or quarantine. Serious matters are delicate. Because your funny video may make the audience think you need help understanding the depth of the subject. But the Washington Post shows that achieving a balance of humor and information is possible.
Join a viral craze (or create one yourself)
From Renegade to CoinciDance, there’s always a viral dance on TikTok.
When the participant reaches the minimum amount, he enters the general awareness phase. Like when SNL’s Kate McKinnon and Elizabeth Warren did the Flip the Switch challenge.
Dance challenges may be themed around a specific song, sequence of specific moves, or both. Flip the Switch is an example of the latter, featuring Drake’s title track and two people switching places in front of a mirror.
Some brands may worry that participating in a dance challenge will harm their image.
The trick is to be yourself. If you don’t enjoy yourself and who you are, the video will become stiff and won’t resonate with viewers.
Accept the fun of this phenomenon with the dance challenge and enjoy it. That way, even if your creative video doesn’t go viral, you’ll still have a great time with your team.
Create a filter for your brand
Like Instagram and Snapchat, creators can add AR lenses and filters to their videos to create special effects.
Brands can take advantage of this feature by uploading custom filters. For example, New York Fashion Week invited some of the creators of the TikTok app to its shows in 2020. They created a unique photo booth filter to accompany these events.
Creating effects and filters requires design expertise from your team. It may only be valuable for an important event or occasion. But if done well, filters can increase brand awareness. And grow your audience. And also, one of the advantages of this method is that your fans generate large amounts of branded content. Brand content means content that can make your brand known to the audience.
Create a creative video contest on Tik Tok
Matches created on Tik Tok can be a win-win game. Because in addition to being useful for you, they are also helpful for the audience. Because they can reach more followers. That is what they want.
For example, Brandi asked participants in June 2019. to send videos of themselves wearing clothes from this brand. Also, they had to use a specific hashtag. This resulted in large amounts of user-generated content. The match was a great success. And its hashtag got 700 million views.
last word
Don’t be afraid to be creative and get to work. First, define your goal. Then, according to the points mentioned in the article, start making creative videos on Tik Tok. Be sure to increase your audience by doing this. And you will be popular.
